Marketing manager, figleaves.com
Christina Acklam, who joined Figleaves.com in 2007 as marketing partnerships manager, has already made her mark at the lingerie etailer and outside of the business. Not only has she been promoted to marketing manager, she was highly commended in Retail Week’s Rising Stars Awards 2009.
Her role involves planning and executing the UK marketing strategy for the figleaves.com brand including brand development, catalogue design and production, photography, events and third party partnerships.
“My role is focused on driving the brand forward both online and offline,” she says. “This means I have to have a full understanding of our customer, our product offering and the market as a whole.”
Acklam moved to Figleaves from a marketing role for a publishing company. “But having always loved fashion, I was keen to make the move into retail. I joined Figleaves on a maternity cover contract and from there I was offered a permanent contract and a promotion. I have worked my way up taking responsibility for areas that I am passionate about, like the on-site photography.”
Looking to the future, Acklam intends to stay in fashion marketing. She says: “Retail marketing is extremely competitive and fashion marketing even more so. You have to get as much work experience as you can so you know which direction you want to head in.”