Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Drapers 30 Under 30 2019: Claudia Lambeth, founder and chief executive, Luna Mae London

Age: 28

Claudia lambeth

The idea for a bespoke lingerie business came to Luna Mae London founder Claudia Lambeth while she was still studying for a degree in Law at King’s College London.

Long fascinated by both lingerie and the work of Savile Row’s master craftsmen, Lambeth combined the two to launch Luna Mae in 2014. The brand takes a completely personalised approach to underwear, working closely with the customer to create exactly what she wants.

The business opened its first store on Elizabeth Street in London’s Belgravia in October 2017, which Lambeth describes as her biggest achievement to date: “Opening a flagship store in Belgravia when I was just 27 is a huge achievement for me. There were a lot of very established brands also pitching for the lease and I was absolutely thrilled when it was offered to me. It has been a huge contributing factor to the growth of the business.”

Lambeth points to entrepreneurs Emily Weiss, founder of beauty brand of the moment Glossier and perfumer Jo Malone as two inspirational women working in retail.

Her ambitions are now going global. Lambeth wants to launch international stores, and, as she puts it, “establish Luna Mae as the world’s finest lingerie brand with a world-renowned service”.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.