Senior manager, merchandise planning and allocation, Timberland Europe, aged 30
A veteran of George at Asda and of Tesco’s Central European clothing team in Prague, as well as having spent a year teaching maths in Uganda, Dan O’Callaghan started at Timberland in March 2011, overseeing a merchandising team of 11 for its 77 European multichannel stores.
“My BSc in business management was part business and part maths, so gave me a perfect platform for my current role,” he says.
Starting out as an assistant merchandiser for boyswear at George, O’Callaghan moved to Tesco after 18 months, joining the new Central European clothing team. Based in Prague, he was part of the team of buyers and merchandisers who launched own-brand F&F. Starting as assistant merchandiser on ladies’ wovens, he quickly moved up the ladder and was made merchandise manager in 2008 – taking responsibility for merchandising branded hardlines and softlines for Tesco’s biggest stores.
Now working for a brand, rather than retailer, O’Callaghan says: “You can see the passion in peoples’ attitudes towards Timberland.
It’s creative and dynamic with some inspirational people at the helm, which pushes you to do well in your own area.
“Merchandising is a very satisfying role for a process-driven mind like my own, with every action taken having a quantative reaction. So analysing performances to make a difference to your brand is very gratifying.”