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Drapers 30 Under 30 2018: Daniel Fletcher, founder and creative director, Daniel W Fletcher

Age: 27

What he’s learnt: “Beer before wine, you’ll be fine.”

Josh fray daniel w fletcher

Daniel Fletcher

Success has come quickly for rising star Daniel Fletcher. He graduated from Central Saint Martins in 2015 and quickly launched his label, Daniel w Fletcher, after cult retailer Opening Ceremony came knocking and asked to buy his graduate collection.

It has been all systems go since then and, in 2017, Fletcher was nominated for the prestigious LVMH prize and secured a place in department store Liberty’s revamped menswear department. He balances building his label with continuing to work for other people, something he says has been crucial experience. Fresh from Saint Martins he was hired by luxury powerhouse Louis Vuitton to design leather goods, and he currently consults on the menswear offer at JW Anderson.

“The best piece of advice I’ve had is to work for someone else at the same time as running your own label,” Fletcher tells Drapers. “My positions at Louis Vuitton and JW Anderson have helped me work out the structure I need for my own brand.”

Sarah Mower, the British Fashion Council’s ambassador for emerging talent, calls Fletcher a “ready-made designer for the online generation”, adding: “Daniel hasn’t had to be taught things other young designers need to learn. His ability to be commercially minded while still being genuinely excited by design reminds me of a young JW Anderson.”

Career path:

2017 Senior menswear consultant, JW Anderson

2016 Guest tutor, Kingston University, Art Foundation

2015 Junior leather goods designer, Louis Vuitton

2015 Founder and creative director, Daniel W Fletcher

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