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Drapers Next Generation: My biggest frustration is others indecision says David Reiss

Speaking at the Drapers Next Generation event David Reiss implored individuals to be decisive in their actions and take responsibility for what they do.

He said that the way people are trained today is all about technology where as previously the focus was on trading and initiative, and that many lack these skills today.

He said: “Forget the CV. I want to see that spark and common sense in someone. A person that can take ownership.”

When asked if he had a mentor that he looked up to Reiss said: “Giorgio Armani, Ralph Lauren, Paul Smith. These are people that know who they are and believe in it – that’s what I admire.”

With over 40 years’ experience in the industry, Reiss also touched on some of his highlights as well as that “Kate Middleton effect”. He said: “Kate Middleton had been a customer for about five years but we’d never really promoted it. Then she wore that dress for her engagement and overnight we [Reiss] were part of history. We became a brand people recognised on a global level.”

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