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Drapers Top 100 2016 – 36. James Brown, director of commercial, Sainsbury’s


James brown, non food trading director, tu sainsbury's

James brown, non food trading director, tu sainsbury’s


Sainsbury’s is now the UK’s sixth-largest clothing retailer by volume. Led by James Brown, sales of its bestselling clothing brand, Tu, grew by almost 1% in the 28 weeks to 24 September, following the launch of a new Admiral Performance range for men in August and Tu Premium for women in September.

Before his promotion to director of commercial in September, Brown had been director of non-food trading since 2014.

A priority for the supermarket is to grow clothing and general merchandise, and deliver “synergies” by integrating with Argos. It plans to roll out 200 digital collection points for Tu clothing.

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