Position last year: New entry
Liz houghton mint velvet ceo
Mint Velvet chief executive Liz Houghton is a new entry on this year’s Top 100, reflecting the brands phenomenal growth since she and co-founders Jane Rawlings and Lisa Agar-Rea came up with the idea for a new womenswear label at her kitchen table six years ago. Mint Velvet has since made a name for itself with its subtle colour palette of greys, lilacs and nudes, and understated design.
The Lewis Trust Group, the investment business set up by the founders of River Island, snapped up a significant stake at the end of December 2015, which will fund up to 20 stores in the next few years and rapid online expansion.
Mint Velvet also opened its first standalone store in a non-high street location, at Bluewater shopping centre in Kent.