In June this year, Mark Parker stepped up to the plate as chairman and CEO at Nike after the co-founder of the athletic-gear super giant, Phil Knight, officially retired.
Joining the company in 1979 and rising up the ranks from a footwear designer, Parker was named co-president in 2001. By 2020, Parker expects Nike’s revenue to rise from $30bn to $50bn (£23.8bn to £39.7bn), including an increase in online sales from $1bn to $7bn (£793.4m to £5.55bn) during the same time frame.
With the stratospheric rise in popularity of athleisure clothing over the past couple of years, the environment is getting tougher for a company such as Nike. But its investment in new technologies, coupled with Parker’s background in product innovation, are sure to help it achieve its goals.