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Drapers Top 100 2016 – 68. Liu Xiuyun, general manager of apparel, Tmall/Alibaba

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Liu xiuyun alibaba

Liu xiuyun alibaba

Alibaba-owned ecommerce platform Tmall has a whopping 76.6% share of China’s online fashion market. Laura Ashley and Boden opened stores on the site during 2016 and, with its London office just over a year old, Alibaba looks set to continue its focus on UK brands in the future.

Liu Xiuyun has been at Tmall since 2012, and the business credits her with introducing brands including Forever 21, Burberry and Zara to the platform.

Alibaba’s annual shopping event, Singles’ Day on 11 November, also continues to be a dominant force in the Chinese consumer calendar, generating sales in 2015 that were bigger than Black Friday and Cyber Monday combined.

The 2016 event shattered previous records, generating $5bn (£4bn) of sales in the first hour of trading alone. UK brands such as New Look and Topshop benefited from the rush.



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