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Drapers Top 100 2016 – 78. Sarah Curran, managing director, Very Exclusive

Position last year: New entry

Sarah Curran

Sarah Curran

Sarah Curran

It has been almost two years since MBE-recognised Sarah Curran spearheaded the launch of Shop Direct’s premium etailer Very Exclusive, and its growth is gathering pace.

A former sub-editor at The Times, Sarah Curran founded premium etailer My-Wardrobe in 2006, but eventually departed in 2013. Later that year, she joined Liverpool-based Shop Direct to help it to launch Very Exclusive. The site went live in February 2015, initially focused on womenswear, adding menswear in September of this year.

Very Exclusive has also revealed plans to debut a concession model, which will allow brands to display a much broader product range.

Curran has not disclosed any trading figures, but said Very Exclusive’s growth is “ahead of target”.

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