Former director of buying womenswear and lingerie at Asda’s George Helen Connolly joined womenswear retailer Bonmarché as chief executive in August.
Replacing Beth Butterwick (number 55), Connolly has faced a challenging first few months. In November, the business revealed that its profit before tax and exceptional items fell 63% year on year to £2m in the 26 weeks to 24 September. Total sales fell 4% to £93.1m, and like-for-like sales dropped 8.6%.
Connolly has a clear turnaround plan that includes a sharper focus on its core customer, expansion into new categories, exiting menswear and entering new supply markets. If she can do this, Bonmarché may turn a corner in 2017