Ray kelvin ted baker (credit photographer stuart mcclymont photography)
Ted Baker roars into the Top 10 in 2016 after another stonking year of trading. The eccentric Ray Kelvin has successfully created a clear multichannel strategy and a distinctive brand, which has defied the tough trading conditions on the high street.
Ted Baker’s variety of sales channels across retail, wholesale and licensing allow it to adapt to changing market conditions. Group revenue increased 14.8% year on year in the 13 weeks to 12 November, the latest in a series of impressive trading updates. Ted Baker’s international expansion continued this year, and it has signed a partnership with Indian retailer Aditya Birla to expand there.
Ted Baker also played with some interesting technologies this year, including Google voice search and shoppable videos.