Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Drapers Top 100 2017 – 61. Martin Harbech, head of ecommerce and retail, Facebook

Martin Harbech, Facebook

Tech whiz Martin Harbech has stints at both Google and Amazon under his belt. Based in London, he now heads Facebook and Instagram’s commerce teams.

More than 2 billion people are active on Facebook, and there are more than 800 million user accounts on Instagram. Both platforms have become an increasingly important way for retailers to reach and sell to their customers.

This year, Facebook has rolled out a new ad format that allows retailers to showcase their products more effectively, and many fashion businesses are also exploring the use of chatbots within its Messenger function.

A patent filed for facial-recognition technology this month will unleash even more possibilities.

Back to the Drapers Top 100 2017


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.