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East CEO Vilkauls: "Be careful of your CV, it sells you to the world"

“Look at all the different functions in retail before deciding what you want to be,” advises East CEO Erica Vilkauls.

Speaking at the eighth annual edition of Drapers’ Next Generation careers and networking conference at 30 Euston Square in London on May 11, Vilkauls said professionals should move jobs only when there is a really good reason, and be flexible – don’t settle on one function without trying others. 

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