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Gemma Jackson

Designer, House of Fraser, aged 29

World travel, developing a collection from scratch, successful brands - life for House of Fraser designer Gemma Jackson is good. Jackson joined the department store chain as designer in February 2010, and works on house brands Dickins & Jones and Episode.

She says: “My focus is on using beautiful fabrics and yarns to create a more modern silhouette for Episode. For spring 11, we’ve given it a new contemporary direction and are moving it on even further for autumn 11. The new Dickins & Jones label encapsulates a quintessentially British feel, with the focus on colour and print, with very tactile textures, as well as attention to detail.”

Jackson joined House of Fraser from Debenhams where she started her fashion career after graduating from Nottingham Trent University in 2004. Her first role was as a design assistant, but she quickly progressed by moving departments, rising to designer for Collection, Debenhams’ formalwear brand.

“My ambition when I was younger was to be a fashion designer. Having achieved this, I want to further improve my skills and experience and continue to challenge myself,” she says.

Marie Jones, House of Fraser director of design, womenswear and accessories, says: “Gemma’s mature, confident and professional approach to her role often belies the fact that she is not yet 30. This year she has taken in her stride developing and designing for two brands, while still finding time to nurture and develop new talent within the business. Gemma will make an excellent head of design in the not too distant future.”

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