Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We use cookies to personalise your experience; learn more in our Privacy and Cookie Policy. You can opt out of some cookies by adjusting your browser settings; see the cookie policy for details. By using this site, you agree to our use of cookies.

Drapers 30 Under 30 2020: George Heaton, founder, owner and creative director, Represent

Age: 26

British streetwear brand Represent was founded by George Heaton in 2012 after he started creating T-shirts while studying at the University of Salford. It now has more than 150 stockists worldwide, including Selfridges and Harvey Nichols in the UK.

Heaton is particularly proud of launching the brand’s hit Terrier sneaker last year, which has sold out multiple times: “As a creative, demand for your design is really humbling. Without doubt, it is the best feeling you can get.”

Starting your own fashion brand is a steep learning curve and Heaton says he is learning new things every day: “The biggest lesson I’ve learnt has to be the importance of patience, and the importance of trial and error. Everything is a process, and every process tells a story. Each garment requires many hours to design, create and adjust before coming to life as a final piece.”

Heaton’s ambition is for Represent to join the ranks of classic British brands such as Burberry: “My focus is to become a great designer and a great businessman, and to build Represent into a brand that can last forever in the fashion industry.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.