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John Reid

Owner, Garment Quarter, Bristol, aged 27

It wasn’t the chocolate in his parents’ Thorntons chocolate franchise that attracted John Reid to retailing, but the budgeting and planning.

In October, at just 27, Reid opened Garment Quarter in Bristol, a contemporary premium fashion indie and transactional website with brands including Vivienne Westwood Red and Gold Labels, Comme des Garçons, Unconditional, Alexander McQueen, Markus Lupfer, Melissa and A Child of the Jago.

Reid cut his teeth on the shopfloor of All Saints in Newcastle, before progressing to the premium young fashion chain’s concession in Selfridges’ Trafford Centre store, rising from sales adviser to assistant manager.

In 2007, he joined Vivienne Westwood’s northern franchisee Hervia, initially working on stock allocation, moving into merchandising and finally into buying. “I worked at Hervia during a period of huge growth when the business was outperforming a growing market. I think it was a real achievement to be part of that.”

Reid wants to see just such growth for Garment Quarter. “I am ambitious and don’t want to sit on a one-store business,” he says.

Reid is also a columnist for Drapers.

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