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JW Anderson

Designer, aged 27

Recently awarded NewGen sponsorship for both his men’s and women’s autumn 12 London Fashion Week catwalk shows, Jonathan William Anderson, known as JW Anderson, is making his mark with androgynous, clean-cut fashion, reinterpreted in unexpected fabrics.

Anderson is unusual in finding critical acclaim – and sponsor support – for both collections so early in his career. And there is also his creative director role at heritage menswear brand Sunspel.

A menswear graduate of the London College of Fashion, Anderson quickly established himself as a menswear designer in London after showing off-schedule during London Fashion Week in September 2008. He was selected for the MAN showcase for the following two seasons, and womenswear followed in autumn 10.

His own collections are stocked in the UK and overseas in influential retailers such as Harrods, Liberty, Oki-ni in the UK, Colette in Paris, Opening Ceremony and Scanlan & Theodore in the US.

Of his work for Sunspel, the brand’s chief executive, Nicholas Brooke, says: “Jonathan has brought a really fresh, contemporary feel to [Sunspel]. He has tremendous potential as a designer due to his talent, youth and enthusiasm.”

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