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Rapper Kanye West personifies the fashion world’s current obsession with sneakers, and the growing culture of limited edition shoe drops and their attendant waiting lists.
His Yeezy brand, which includes clothing and a footwear tie-up with Adidas, is the pinnacle of this, and 2019’s new styles and colourways instantly sold out. In fact, Forbes dubbed it a “billion-dollar business” and projected that it would make up to $1.5bn (£1.16bn) in sales by the end of this year. West’s aesthetic of androgynous, often oversized, clothing in neutral palettes both reflects and leads current trends.
Lauded as the “ghost creative director” of his wife, Kim Kardashian West, and the wider Kardashian and Jenner family of influencers, as well as their myriad tie-ins with the fashion industry, West’s impact on the industry continues to grow.