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Leon Soulsby

Brand manager, Without Prejudice, Geko Fashion, aged 29

Leon Soulsby

Leon Soulsby

With his background in menswear retailing, Leon Soulsby is the perfect ambassador for Geko Fashion’s contemporary tailoring brand, Without Prejudice, as he understands both retailers’ and brands’ points of view.

He joined Geko Fashion in 2007, and has since become brand manager for Without Prejudice, taking it around the UK as well as abroad. “Independent retailers get lots of brands coming to see them. I could see that I could grow the brand by building their trust, because I can see issues from both sides of the industry.”

He moved to London from the West Country, where he worked for the then Dingles (now House of Fraser) as menswear floor manager between 2001 and 2004, and at Plymouth indie Jon Saberton as a buyer between 2004 and 2007.

Soulsby is helping to keep Without Prejudice at the front of consumers’ minds, as well as keeping the orders coming in from retailers. He is dressing celebrities Jude Law, Harry and Jamie Redknapp and Paul Weller, plus the cast of TV series Hustle to promote the brand. He also writes a monthly column in Wed magazine, answering male grooming questions.

With his whole family working in retail, Soulsby talks about the buzz of working on Christmas Eve and the adrenalin rush when going back on Boxing Day. It’s no surprise then that his ambition is to open his own store in the Essex/Hertfordshire borders in about five years.

“It’s great training to see the business from both sides, and I’ll be able to transfer every experience to my own business one day.”

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