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LK Bennett ecommerce director exits for Down Under

LK Bennett ecommerce boss Sarah Lukins has left the company to join womenwear retailer Forever New in Australia.  

Lukins took up the role of general manager of digital at the Melbourne-based retailer earlier this month. According to its website, Forever New was founded as a start up retailer in 2006 and now trades from over 250 stores in ten countries worldwide.

Lukins spent more than four years at private equity-owned LK Bennett, starting as head of ecommerce and being promoted to ecommerce director, where she was responsible for the strategy, manangement and growth of its ecommerce operations, online marketing and customer service. Her remit included both the UK and international.

She also worked as head of digital marketing UK at Westfield for more than three years, during which she created a digital strategy for the shopping centre group. Her past experience also includes working as web manager at BHS, where she implemented ecommerce functionality across its website, and web marketing manager at Selfridges. 

The departure comes weeks after LK Bennett retail director Manuela Carniello departed the business after 18 years.

LK Bennett, which has an annual turnover of about £95m, was acquired Phoenix Equity Partners, in 2008. It is headed by chief executive Robert Bensoussan.

LK Bennett declined to comment on Lukins’ replacement.         

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