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Luke Roper

Creative director and co-founder, Luke  

“You need the vision to see an idea through from the initial sketch to the finished product on the shop floor. The challenge of reinventing the wheel every season keeps me motivated and focused. No day is ever the same and the day of the new collection launch is very rewarding.

Way before I started the brand I was advised that: ‘If it was easy everybody would be doing it.’ This is as applicable in the fashion industry as in other walks of life.

“If you are interested in starting your own label be prepared for many lean years and setback after setback. Developing a brand takes blood, sweat and tears.”

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