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Lulu Guinness


“After a lot of hard work, luck and tears, I am incredibly lucky to still be here after 20 years in the industry. The key skill for my role is lots of creativity. An ability to sell is helpful when you start out, and it is important that you believe in yourself and what you are creating.

At the beginning I didn’t really listen to people’s advice because I am quite headstrong, but I have learnt to listen over the years. It is important to work for other people and build up as much experience and knowledge as you can before going it alone. At the end of the day it is my own business and I love what I do.”

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