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Maia Walters

Southwest area manager, East, aged 24

In the five years since Maia Walters joined womenswear chain East she has progressed from sales adviser to area sales manager. In her current role, she is based in Bristol overseeing 10 stores and a John Lewis concession.

Walters is inspired by the “brilliant team” she works with and is motivated by East customers. But it’s the results she delivers that made her promotions so easy to justify for East chief executive Suzi Spink. “Maia has been an innovative and creative store manager with an inspirational leadership style. She has also repeatedly delivered like-for-like sales growth within her branch in Truro since joining in January 2006,” she says.

Walters explains: “I thrive on challenge and that’s what makes me get up in the mornings. I’d eventually like to become a head of retail - but that’s a long way off.”

Spink concludes: “Maia has an exciting future ahead and after delivering results as an area manager, she will hopefully quickly progress to regional business manager and beyond.”

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