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Mary Katrantzou

Designer, aged 27

Mary Katrantzou was undoubtedly one of the stars of London Fashion Week last September, with her clever trompe l’oeil interiors-themed digital prints and sassy shapes. In November, she was named the winner of 2010’s Swiss Textiles Award in Zurich - a major international accolade.

Greek by birth, Katrantzou was a US architecture student who came to finish her studies in London, where she was distracted by textile design. She has been a British Fashion Council NewGen recipient for four seasons since autumn 09. She has 70 accounts worldwide including Joseph, Browns, Matches and Harvey Nichols in the UK, plus Colette in Paris and 10 Corso Como in Milan. She has also collaborated with Topshop.

“It has been important to me that my collections were commercial from the start,” she says. “I like my collections noticed by buyers as well as the press.”

“2010 was the year Mary Katrantzou made the industry sit up and take notice,” Mathew Dixon, director of recruitment firm Hudson Walker, says. “There is a wonderful theatrical feel to her dresses. You have to really look at the design to appreciate the complexities in the work.”

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