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Helle Hestehave

The co-founder of Danish womenswear label Baum und Pferdgarten tells Ian Wright about her inspirations and move into accessories .

What do you think it is about Scandinavian design that makes it so popular all over the world?

We have a distinct and remarkable design heritage in Scandinavia with a very functional approach and a tradition for excellent craftsmanship. As a Scandinavian designer you carry this tradition with you and build on it. As a result most Scandinavian designers deliver a good and genuine product at a reasonable price.

August’s spring 14 edition will be your 12th season showing on the Copenhagen Fashion Week catwalk - how has the week changed over the years?

It’s become more professional and international. We love the fact that increasing numbers of buyers and press from all over the world see its relevance. We believe Copenhagen Fashion Week is moving in a good direction.

How important do you think the Copenhagen catwalk and trade shows Gallery [where the brand exhibits], Vision and CIFF are to international buyers?

You really do get a lot of value for your money when buying Scandinavian brands, and Copenhagen Fashion Week is a kind of concentration of Scandinavian fashion, showing the best of what our region has to offer both in terms of brands and new design talent.

What are the themes for your spring 14 collection?

Our big inspiration is the Danish modernist painter Vilhelm Lundstrøm. His colour palette [soft oranges, blues and pinks] is the focus point for our collection - but we’ve also been very inspired by his geometric approach to the human body.

Any plans for new categories?

Yes. Starting from our autumn 14 collection, which we are currently working on, we’ll introduce a small collection of bags and purses.

In 2009 Bruuns Bazaar became your majority shareholder - what impact did this have on your brand?

One of the most important things is a board of extremely competent people with many years of different and relevant experience from this industry.

We get great input from both our new board and from the management of Bruuns Bazaar. Further, we share the same platform for finance, logistics, stock and customer services - hence we can now rely on these things running smoothly without us even doing anything.

Do you have any plans to go into menswear?

No. We still have so much potential within the womenswear genre that we want to explore. We can get so much better at doing women’s fashion - and we want to elaborate our women’s universe with shoes, bags, eyewear, swimwear - you name it…

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