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Kris van Assche

The creative director of Dior Homme and his eponymous line talks tuxedos, Antwerp and collaborations with Ian Wright

You’ve just launched an exclusive tuxedo with Why do you think the tux has such iconic status?

It is the ultimate and timeless chic menswear piece.

Why work with

I liked the idea of offering an exclusive item on a luxury online boutique that is highly accessible. I think there is something luxurious about being able to order a limited tuxedo online and having it delivered straight to your door.

What is it about your tuxedo for that makes it special?

The sportswear details within this tuxedo make for a real KRISVANASSCHE piece; never totally tailoring, never totally sportswear: It’s all about balance; being able to go anywhere, anytime.

You’re not afraid of a good collaboration - what do you look for in a collaborator?

Working with people who are good at what they do, using the tools and methods of production that I don’t usually have access to and being able to enlarge the scope of the collection.

How do you approach the creative process with the big brands you link-up with? How much creative freedom do you have with these sorts of projects?

I see collaborations as natural parts of the collections; they ‘complete’ my collection and I work on them with the same team and at the same time. They allow me to complete the silhouette with products I wasn’t able to do before because of technical limitations.

How is your own collection and your Dior Homme collection for AW13 developing? What themes are you looking being key to menswear in AW13?

Both are in the process of development. It is too early to talk about themes or influences. Let’s simply say I feel quite excited about both.

This January will be the 8th birthday of your own label. Why was it important for you to have your own label and how has it changed since you started out?

Setting up my own label, KRISVANASSCHE, remains the most decisive moment of my
professional life. It all started with a healthy amount of frustration being an assistant and
helping someone else realise his vision. At the start, it was all about making the clothes that I personally wanted to wear and couldn’t find anywhere else. Now, I have developed a form of distance which allows a more conceptual approach of what I think is right for the brand. I have this imaginary, ideal man in my head that grows and evolves with me over time.

Why do you think the Antwerp Royal Academy of Fine Arts has produced such a stellar and long list of fashion creatives? What’s their secret?

When you start at the Academy, you know who you are going to be compared to; that makes for a huge motivation.

What’s next for you and your brand?

More and better of the same.

My day usually begins with…

One hour of gym.

How do you switch off after a hard day designing?

Knowing I have two full time jobs, I could be working day and night. In order to avoid that, I am obsessed by organization. There is not a minute lost throughout the day, and thanks to that, I get to leave the office in time for a ‘normal’ dinner at night spent with friends.

Whose personal style do you admire?

My lover’s.

What’s the most extravagant thing you’ve bought but never worn?

An expensive handbag for my mom.

Kris Van Assche tuxedo exclusively available at

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