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Luxury bag brand Elleme: Jingjing Fan's labour of love

Jingjing Fan’s luxury accessories brand Elleme is capturing some high-profile stockists attention with its distinctive shapes and playful designs.

Jingjing fan elleme 6976

Designer Jingjing Fan founded Paris-based luxury accessories brand Elleme in 2015. The brand, whose name is derived from the French conjugation “elle aime”, or “she loves”, is rapidly making a name for itself with its use of texture, contrasting colours and instantly recognisable brand handwriting.  Despite its relative youth, the label has a flagship store in Paris and has 65 wholesale stockists around the world, including Selfridges and Harvey Nichols in the UK. The last 12 months have been stellar for Elleme – sales grew by 600% in 2018 when compared with the previous year.

What is the first thing you do when you get up in the morning?

As soon as I get up I check my emails for any urgent messages and then check Instagram, as it’s such a huge part of our business.

How would you describe the brand in one sentence?

Our designs complement and bring out each user’s unique style and confidence.

What’s your coffee (or tea) order?

Espresso.

Where are your favourite place to shop?

Shopbop, Net-a-Porter, Printemps department store in Paris, Selfridges and Harvey Nichols in London.

Last fashion purchase?

Alexander McQueen sweater at Printemps.

Emails or phone calls?

Emails.

Most important lesson you’ve learned during your career?

The biggest challenges can be overcome by trying and not giving up.

What would be your ideal office/meeting space?

A high-ceilinged Parisian Haussmann apartment as my studio/office

What has been your proudest moment since you joined the brand/launched?

The first time I saw someone on the street using our bag was the proudest moment for me.

What’s the last book you read?

L’Amica Geniale (My Brilliant Friend) by Elena Ferrante.

Elleme spring 19 (14)

Elleme spring 19

Last holiday?

Lisbon.

Who in the fashion/retail industry inspires you?

Martin Margiela was very inspiring with his avant-garde vision.

What is the biggest challenge facing fashion today?

Sustainability and eco-friendly design.

What is one piece of advice would you give your younger self?

Start your dream young, and dare to dream big.

Who do you turn to when you need advice?

My husband.

What would we find you doing at the weekend?

Mostly working, finding inspiration for my next collection, planning our upcoming developments – it’s a 24/7 commitment.

What are you looking forward to most in the year ahead?

The launch of our new Shopper’s bag. Hopefully, I will become a mother in the next year.

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