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Marc Low

Walt Disney Company’s vice-president of fashion and home tells Ian Wright why Minnie Mouse is LFW designers’ latest muse.

Tell us about the Minnie Mouse project you’re involved with at London Fashion Week.

We are collaborating with a number of internationally renowned designers to celebrate Minnie Mouse’s iconic style. Inspired by her signature bow and polka dots, each designer has created a totally bespoke item as part of the Minnie Mouse Must Haves collection, which will be exhibited at London Fashion Week.

Which is your favourite item inspired by Minnie in the project?

It is impossible to pick a favourite. What I really like is how each of the designers has put their own stamp on Minnie Mouse, capturing the essence of her while remaining true to their own signature style.

Meadham Kirchhoff, one of the labels involved, is known for its off-the-wall view on fashion. What will this mean for Minnie?

Meadham Kirchhoff will probably show off Minnie Mouse’s playful attitude more than any other designer we’re working with. It is internationally recognised for an admirable eccentricity, but alongside this is great commercial appeal. I can’t reveal any more for now, but it is exciting to see how it has taken such an original approach to an iconic figure.

The project is very much high fashion. Is this a concerted move away from the standard licensing deals?

High fashion isn’t a new direction for Disney. Since the days of Walt Disney himself, the company has collaborated with many designers who are inspired by our iconic characters. Even as far back as 1937 we collaborated with Cartier for a piece inspired by Snow White and the Seven Dwarfs. Over the past 12 months alone we have collaborated with the likes of Tommy Hilfiger, D&G, Castelbajac, Philipp Plein, Chopard, Adidas, Havaianas and Desigual to name a few. We are thrilled with the exciting collaborations we continue to be a part of and the experiences they deliver for fashion lovers and Disney fans throughout the world.

If you could steal any Disney character’s style, whose would it be?

I’ve always admired Cruella de Vil’s style. However, her choices in fur are a bit questionable.

Who is your favourite Disney character?

Donald Duck – his personality outbursts are second to none and always entertaining.

How many times have you been to Disney World?

Too many to count. One of my earliest childhood memories was visiting Disney World Orlando with my parents, and growing up in southern California I spent a lot of free time at Disneyland.

Mickey or Minnie?

They’re pop culture’s perfect pair but if I had to choose it would be Minnie – everyone loves a flirt.

  • The Minnie Mouse Must Haves will be auctioned on eBay from September 13 to 23, with the proceeds supporting BFC/Bazaar Fashion Arts Foundation

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