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My Fashion Life: furry designer Charlotte Simone Beecham

The accessories and womenswear designer on evolving her brand, delegating her workload and her ultimate girl crush.

Charlotte Simone CROP

Charlotte Simone

Charlotte Simone Beecham launched her eponymous scarf-based accessories brand in 2011, straight after graduating from university. Focusing on fun scarves, wraps, hoods and hats in both ethically sourced and Origin Assured furs and fake varieties, the collection now includes a range of outerwear. She showcases as part of London Fashion Week and has more than 100 stockists, including the likes of Harvey Nichols, Harrods, and Coggles. Wholesale prices range from £30 for a keyring to £250 for a PVC fake fur-lined coat.

Describe your brand in three words?

Fun, fluffy and statement.

Where did the name come from?

It’s my name: Charlotte Simone Beecham.

What’s your favourite piece from the latest collection?

For autumn 16, its the Mac Daddy coat. I love the sexy patent fabric.

The brand started with scarves and has expanded to include coats. How have you managed this expansion?

Charlotte Simone will always remain a scarf brand at its core. However, there was a demand for more and I felt that fluffy bomber jackets were the next organic step for the brand.

Charlotte Simone autumn 16

Charlotte Simone autumn 16

Charlotte Simone autumn 16

Charlotte Simone autumn 16

Charlotte Simone autumn 16

Charlotte Simone autumn 16

What’s the next step?

I’m excited about next season’s development already. I’m currently working on new shapes, textures and styles within the world of scarves.

What’s the best thing about running your own brand?

Being your own boss. I’m in charge of my day-to-day and push myself onwards always. I like knowing the direction I’m headed.

What are the biggest challenges?

One of my biggest day-to-day challenges is delegating. I find it hard to pass tasks on to team members, I’m a control freak and I like to know what’s going on all the time. Slowly but surely I’m learning to share. I also find it very hard to switch off as my business is my baby. I’m still learning how to successfully balance my personal life and work life. Hopefully I will get a grasp of that sooner rather than later.

The brand has lots of famous fans, but who would you like to see wearing Charlotte Simone?

[Actor] Lena Dunham, my ultimate girl crush.

Who else in the fashion industry do you admire?

The list is too long to ream off, but [footwear designer] Sophia Webster, [designer] JW Anderson and [former Teen Vogue editor] Amy Astley to name but a few.

What’s the best piece of business advice you’ve ever been given?

Patience is a virtue and determination is key.

What’s the biggest misconception about the fashion industry?

That it is glamorous. From where I’m standing it certainly ain’t!

If you weren’t working in fashion, what would you be doing?

I actually studied English Literature at university, so I always thought I would end up a writer.

Tell us something no one knows about you?

I’m a black belt in karate.


Favourite clothing brand?


Favourite places to shop?

Helmut Lang, Zara and Portobello Road

Last fashion purchase?

A Reformation denim jacket

Biggest fashion splurge?

A Chanel black backpack. I’ve been saving up for ages and finally got one

Last holiday?


Last author you read?

Philippa Gregory

Last filmed you watched?

When Harry Met Sally

First job?

Charlotte Simone!

Dream job?

I’m living it



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