The former Coronation Street star tells us about her first spring range for Lipsy.
Following several successful celebrity tie-ups, Lipsy has joined forces with Mancunian soap star Michelle Keegan for the fifth time, although this is the first spring collection. Fitted feminine dresses, cute co-ords and pretty pastels dominate the range, while the later summer drop offers bolder colours and floral prints.
Why did you originally decide to work with Lipsy?
I’ve always been a big fan of Lipsy. When I first started on Corrie [in 2008] my character Tina [O’Brien] wore Lipsy dresses and I then started wearing the label off-screen too. When they asked me to do my own collection I jumped at the chance. I felt very lucky.
How involved are you in designing the range?
I’m involved from scratch really. I come in for meetings and we do mood boards of what trends are big at the minute and what will be popular later in the season. Bit by bit we start piecing the collection together. If there’s something I don’t like we’ll change it and if we want to add lace to something or change the colour or add straps
we can do that. I’m always very involved in all the ranges.
How has the collection evolved since your first range last May?
I always wear similar styles as that’s what I feel comfortable in, so a lot of the items across all the collections are classic and feminine. I don’t wear a lot of colour; I like to keep it simple with black, white and navy in one block colour. With the holiday range [which drops on April 9] we’ve been a bit more adventurous and there’s more of a festival vibe with Aztec prints and beading. Wholesale prices start at £10 for tops and go up to £32 for coats.
What are your favourite pieces from the spring 15 range?
That’s a really hard question. One of my favourite pieces in this collection is a plain off-the-shoulder Bardot-style black dress (£22). Any woman can wear it, at any age because it’s black and not too revealing. You will be able towear it to dinner or to a party and it will always look amazing. In the holiday range there is a cream lace playsuit that’s off the shoulder as well. It can go over a bikini or wear it with a pair of wedges in the evening. You can dress it up or down - I love that it’s quite versatile.
What is your inspiration? Is the line based on your own style?
It’s always been made up from outfits I would wear. I wouldn’t put my name to something I wouldn’t wear myself.
Other than Lipsy, what are your favourite brands? Are you a high street or a high-end girl?
I’m definitely a high street girl, I always have been. I love Zara, Topshop and Mango but I always try to have one piece, maybe a coat or a bag, that’s more high-end.
So what’s your favourite luxury brand?
When I left Corrie I decided to treat myself to a bag. I’ve always wanted a Chanel bag so with my last pay cheque from the show I treated myself to a Chanel 2.55 quilted bag [which retail for about £2,000].
Who would you like to see wearing your range?
I’m a big fan of Cheryl Fernandez-Versini. Girls relate to her and she looks cool in anything she wears.
Who is your style icon?
[Actress] Jessica Alba. I follow her on Instagram. During the day she’s very casual, she wears jeans and trainers with a really cool coat and a hat. Then in the evening she goes all out with full-on glamour. I like the fact she can look so different from day to night.
What’s your biggest fashion fail?
I’ve had loads. One that stands out is when I went to the National Television Awards in 2011 and I wore a plum fishtail dress. It was too much, the colour wasn’t right and neither was my hair or make-up. I was wearing feather eyelashes. I look back at that picture and think, what the hell? I got talked into that one.
Your friend Rachel Antal (buyer for ladies’ swimwear, sportswear and nightwear at N Brown) was included in Drapers’ 30 Under 30 this year. Do you think it’s difficult for young talent to break into the industry?
It’s difficult to break in because it’s so competitive, but it’s good to encourage people to go for it as it’s a great field to work in. Rachel started at the bottom and worked her way up, I’m really proud of her. She’s always been into fashion. Even at high school she was the one you would go to for fashion advice because she had the eye. There was no doubt in my mind that she was going to make it.
- The Lipsy Love Michelle spring 15 collection launched in store and online on March 5