Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

My fashion life: Natasha Tucker, co-founder of ethical fashion site Rêve en Vert

Inspired by the belief that no one should have to sacrifice style for ethics, Natasha Tucker co-founded the curated ethical ecommerce site Rêve en Vert with her friend Cora Hilts in 2013.

crop

crop

Natasha Tucker and Cora Hilts

Natasha Tucker co-founded the ethical fashion ecommerce site with her friend, Cora Hilts, in 2013, based on a belief that clothes can and should be both sustainable and fashionable. The site now stocks a carefully curated selection of ethical brands including Christopher Raeburn, Johnstons of Elgin and Ryan Roche. Natasha spoke to Drapers about her ethical passions and love of Arsenal football club.

1

1

Natasha Tucker

How would you describe Rêve en Vert?

Rêve en Vert is predicated on the simple motto that no one should have to sacrifice style for ethics. It’s about supporting designers who operate their businesses with respect for people and the planet. Our mission is to deliver long-lasting fashion you can feel good about buying and owning.

 

Why are you so passionate about sustainable fashion?

Getting dressed is the one thing we all do every day, and consuming in better, more educated and more conscious ways is one thing we can all do to have a collectively massive effect on how we address issues such as climate change. As the second most polluting industry in the world, fashion has a lot to answer for and needs to make some serious changes. That being said, fashion is fun and beautiful, and sustainable fashion can be – and should be – both of those things. It feels great to know I wear clothes that I can feel good about on every level.

Hill & aubrey reve en vert roll 02 003 copy (1)

Hill & aubrey reve en vert roll 02 003 copy (1)

What do you look for in the brands that you sell?

Ethics are paramount to bringing on any brand we stock. We have defined what sustainability means to us and all of our brands meet one or more of the following criteria: organic, re-made, local, fair. They also have to meet aesthetic criteria.

What was the last new brand you discovered?

I discovered Ecoalf a while ago, but I love its story. It makes understated and cool accessories and clothing out of material it creates from plastic bottles found in oceans.

Do you think people are becoming more aware of sustainable fashion?

It’s becoming impossible not to be more educated about aspects of sustainability across all industries. We have some amazing advocates, such as Emma Watson and Stella McCartney. People are starting to think about it and to hear about it not only from celebrities, but from big brands that are starting to address it as well.

Revxroh 28

Revxroh 28

What do you love most about your job?

I love getting up every day knowing that I get to sell a concept as well as products that are good in their mission. I love being part of a positive solution to a problem we are all facing. I find that incredibly meaningful.

Rev lucillia 8a

Rev lucillia 8a

Who do you think is the most stylish person in the industry?

Eva Kruse, president and CEO of the Copenhagen Fashion Summit, has an amazing sense of style. She is totally effortless but incredibly chic at the same time. She has been an amazing advocate in the sustainable fashion space so I greatly admire her work.

If you could change one thing about the fashion industry, what would it be?

There are a number of aspects that I would like to see changed,  but if I had to pick one, I would change the amount of waste that the industry creates. It seems crazy to continue producing so much when we are putting clothing into landfill at record levels. I love designers who work with byproducts or off-cuts that would otherwise go to waste, or designers such as Christopher Raeburn that re-appropriate materials to give them a whole new, second life.

What would we find you doing at the weekend?

Watching an Arsenal game at a pub or going to art galleries. Now that it’s winter, Sunday roasts with friends have become a tradition.

Tell us something about you not many people know

I love going out for meals on my own.

  

Snap chat

Favourite clothing brand

Ryan Roche

Favourite places to shop

Goodhoood

Last fashion purchase

A grey bodysuit by Woron

Biggest fashion splurge

Céline three-pouch bag

Last holiday

Cinque Terre, Italy

Last book you read

The Girls by Emma Cline

Last film you watched

Before The Flood

First job

Waitress for the catering company At Your Service

Dream job

Food/restaurant critic

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.