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My Fashion Life: X Factor star Fleur East

Fleur East, singer and former star of ITV’s The X Factor, tells Drapers about her first range for Lipsy.

Joining the likes of the Kardashian sisters and former Coronation Street actress Michelle Keegan, The X Factor star Fleur East is the latest celebrity tie-up for young fashion brand Lipsy. Her autumn 15 range features an edgier style for the label with leather-look jackets, fake fur-lined coats and daring thigh-length splits on dresses.

Retail prices range from £28 for a ribbed cowl neck top to £115 for a bonded biker coat.

Why did you originally decide to work with Lipsy?.

I have always been a big fan of Lipsy. It has the best party dresses and I love fashion and dressing up. So, when the opportunity came along, I jumped at the chance.

How involved were you in designing the range?

I was very hands-on when it came to designing the range, from mood boards to samples to deciding on the final product. I loved it. It’s very different from anything Lipsy has done before; it’s a lot edgier than what it usually does.

caramel coat Fleur East by Lipsy

Caramel coat, Fleur East by Lipsy

What are your favourite pieces from the autumn 15 range?

My favourite piece is a camel coat. It’s a great caramel colour and it has a detachable fake fur collar so you can dress it up or down.

What was your inspiration?

The range is based on my own style; I wanted it to reflect the clothes that I would wear.

Other than Lipsy, what are your favourite brands? Are you a high street or a high-end girl?

I like to mix things up. I might wear an expensive pair of trainers, but I’ll team them with jeans from Topshop or a jacket from Zara.

panelled dress Fleur East by Lipsy

Panelled dress, Fleur East by Lipsy

Who would you like to see wearing your range?

I would love to see Rihanna in my designs, or Kim Kardashian, of course. The Kardashians have designed a line for Lipsy in the past, so now I’m following in their footsteps it would be pretty cool for them to wear my collection.

Who is your style icon?

It’s a mix of four people, really: singers Rihanna, Beyoncé and Ciara, and reality star Kim Kardashian.

What was your favourite stage outfit during The X Factor?

Being on stage really gives you a chance to experiment with themes. I loved my week two outfit. It was a 1970s theme, so I wore a vintage Chanel jacket and a pair of disco hot pants – it was great!

roll neck crop top Fleur East by Lipsy

Roll-neck crop top, Fleur East by Lipsy

You wear lots of glamorous pieces on stage. Is your off-duty style as dressy, or do you like to dress down?

My everyday style is a bit more relaxed but I love bright colours, so I’ll mix it up with a pair of gold trainers and I love a red dress.

Which X Factor judge has the best sense of style?

That’s a hard one. I love Cheryl’s style; the girls really killed it this year. The X Factor ladies are doing very well.

The Fleur East by Lipsy collection launches online and in stores on September 22.

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