The Jamaican sprinter and world’s fastest man tells Marie Davies why it’s cool to look good when breaking records.
How important is fashion on the track?
The most important thing is running fast but it is cool to run fast and look good. Puma has some great ideas and is always trying out new things.
How much does what you wear affect your performance?
It is important to wear clothing that doesn’t slow you down. In training I wear baggy shorts but in a competition I wear tight-fitting shorts and singlets that are more aerodynamic. The most important piece of equipment is the spikes.
You signed Puma’s biggest-ever athletics sponsorship deal last year. How did that make you feel? It was great. I’ve been working with Puma since I turned professional at 16 and we have a great relationship.
I’d say we are like a family.
What is your personal style off the track?
I have some very cool Gucci suits that I wear on special occasions with my Hublot watches.
For everyday wear, I’m normally in jeans and T-shirts. I like to wear baseball caps and have a large collection in different colours, and, of course, I have lots and lots of trainers from Puma, Gucci and Yves Saint Laurent.
Is there a strong sense of fashion and style in your home country, Jamaica?
Yes, Jamaicans always take pride in what they wear and like to have matching clothes, shoes, hats, watches and so on when they go out.
Are you looking forward to being in London for the 2012 Olympics?
I’m really looking forward to it. There are a lot of Jamaicans living in London and it will be like a home from home.
At the last Olympics in Beijing I won three gold medals and set three world records. I’ll try to defend these titles in London.
What do you think of British fashion?
I think you have a lot of great designers and London is a major fashion capital. I do a lot of shopping for clothes in London.
You have your own clothing line, The Bolt Collection, with Puma based on your signature ‘To Di World’ stance (pictured above). What are your plans for this?
The Usain Bolt clothing line was launched in June 2010 in collaboration with Puma. It was very well received and we’ve expanded it with more products and different designs in 2011. There are lots of T-shirts, polo shirts, hoodies, tracksuits, training clothing, footwear, bags, and hats. I’ve been very involved in all of the designs. It’s been enjoyable and educational.
What sporting legacy do you hope to leave behind?
I want to be remembered as a legend in sport. To do this I aim to defend my World Championship and Olympic Games titles.