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Olcay Gulsen

Owner, SuperTrash, aged 30

Amsterdam-based Olcay Gulsen was obsessed with fashion as a child - cutting up her mother’s clothes to create her own versions of Madonna’s Jean Paul Gaultier corsets.

So it is no surprise that she started her own business, aged 21. Initially, it was a small recruitment firm for the fashion industry, but within a year she had transformed it into a fashion distributor.

“You can do anything as long as you really want it,” she says. And by 2004, she was designing the SuperTrash collection, for which she had responsibility for Europe and Asia distribution. Gulsen bought the SuperTrash brand in 2009.

Fresh from winning the Dutch Marie Claire Prix de la Mode Award for Best Fashion Entrepreneur 2010, Gulsen says she developed her business by starting small. “The money I earned in the first year I invested in buying fabrics, renting a small showroom and sampling my collection. I started very small and invested every penny back into the company.”

Since 2009, she has opened seven standalone SuperTrash stores in Holland, and launched the brand in 24 countries - including the UK, where stockists include Selfridges, Asos and My-Wardrobe.

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