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Allan Nielsen

UK & Republic of Ireland country manager, Bestseller

The careful crafting by Allan Nielsen of Danish brand house Bestseller’s UK business has borne fruit this year. Contemporary womenswear label Vero Moda is the jewel in the crown, allowing indies to give high street retailers a run for their money with keen pricing and eight drops per season.

Available at etailers Asos and Oli, as a brand adjunct at Dorothy Perkins and in 20 House of Fraser stores, in addition to its 80 UK indies stockists, the brand is also set to launch a directional diffusion range, Very by Vero Moda, for spring 10.

With profits up 45% for the last financial year, Nielsen has a great foundation to build on for next year.

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