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Christos Angelides

Group product director, Next

Christos Angelides is the man responsible for bringing Next kicking and screaming into the modern fashion arena, with a vastly improved product offer that crosses not just womenswear and menswear but footwear too.

The endless navy, cream and black and ribbed sweaters and fleeces have been replaced with trend-led youthful designs that make most of the rest of the middle market look like it is stuck in the dark ages.

Yes, it has taken Angelides time to reach this stage but when you are managing a forward buy that must serve the demands of the Next Directory catalogue’s long lead times as well as quick response for its bricks and mortar stores, that is no surprise. He is due serious credit for helping Next ride out such a rocky year.

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