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Dave Lomax

Owner, Bagga Menswear

An innovative product and online shopping concept has seen menswear indie owner Dave Lomax storm into the Top 100 for the first time this year.

In July, Lomax cut the amount of stock in his store to fewer than 25 pieces and installed two internet terminals to allow customers to shop the full collections online. Although footfall has been down in the store, the initiative has boosted profits, with online sales up a whopping 90%.

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