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Belinda Earl

Chief executive, Jaeger and Aquascutum

“Design, innovation and newness will be critical in terms of product development and driving consumer spend. Brands with a unique positioning and point of view will continue to attract and secure customer allegiance. Costs will have to be ever-tightly controlled in order to move businesses forward. The election and pending tax rises will be a preoccupation for many of our customers so we will have to be even more persuasive and compelling with our marketing, window and product offers. The power of the web and online shop will only increase with faster, more available access of information and communication.”

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