“The market will be challenging and you’ve got to fight for market share but the key is giving people what they want and being the best. 2009 was a major wake-up call for companies to appraise their business and as a brand that is what we have done and 2010 is about opportunity. We’ve got our act together and we are feeling positive.
I think the customer will be more discerning and you have to give them what they want – it’s not even about price, it’s about value. We are in that affordable luxury sector and there will be a back lash against inflated prices but if you can give customers the right product and great value there is a market out there. It’s not about fashion or retail, it’s a message for every sector – it’s about being the best at what you do and having a powerful vision.”