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Donna Ida

Founder, denim indie Donna Ida in London

“We’re launching a new transactional website, which will be the focus for the first half of the year. Denim prices have already risen over the past few months. Customers are more conscious of buying quality products and investment pieces though, so if there is a pair of jeans upwards of £200 and they fit perfectly and look amazing, then you will definitely want to have them.”

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