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Donna Ida

Founder of four-store women’s denim indie Donna Ida

“Denim is having another moment and this time it’s all about fabrication and colour. Denim brands are sticking to the skinny that works so well, and introducing newness through improved fabric technology and offering unique finishes and prints. Colour was big in 2011 but in 2012 it’s going to be humongous.”

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