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Executive predictions: Warren Bennett

Co-founder of etailer A Suit That Fits

Warren Bennett

Warren Bennett

“For me the key trend in 2013 is going to be about empowering the customer; from developing new, easy-to-use technology solutions to more advanced mass-customisation options.

A personalised product is now expected, rather than a unique privilege. That’s why moving on from a mentality of multichannel retail [towards] omnichannel retailing will be the key to 2013. The customer now has the same product and service expectations of your brand, irrespective of what channel they are engaging with.”

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