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Fiona Lambert

Brand director at supermarket brand George at Asda

“2012 will be a strong season for red, white and blue. We’re predicting a return to sports-influenced products combined with luxe sports trends coming off the catwalks. The Diamond Jubilee will influence fashion with retrospective ladylike trends such as 1950s-inspired dresses, pencil skirts and feminine blouses, backed up by Madonna’s Wallis Simpson film and TV series like Pan Am. Fashion will need to be new and exciting to succeed. People need a reason to buy. Good quality will have to underscore all, as customers will want to buy investment pieces.”

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