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John Postlethwaite

Founder of menswear etailer Digdeep

“We’ve made great strides in our first six months as a new fashion brand and while there are challenges ahead in terms of cost rises, these are industry-wide issues, which face everyone. I suspect there will be some further casualties in the industry, but these are likely to be brands that have not reacted quickly enough to market conditions. In our sector, the winners will take advantage of their strong brand offering and clear market position.”

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