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Michael Ross

Director of ecommerce consultancy eCommera

“2012 will mark a secular shift, with retailers becoming brand owners and vice versa. The launch of House of Fraser’s Biba range is a good indication that retailers are no longer focusing on ‘me-too’ label ranges but rather have faith in well-defined fashion brands that stand alone in their own right. From the brand perspective, they are selling more to customers direct and using online as a catalyst to reshape distribution channels and strategy.”

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