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Peter Cowgill

Executive chairman, JD Sports Fashion

“There may be an impact from the VAT change which could have an effect on sales [in 2010].This year has been fairly positive compared to people’s expectations. Retailers who have restructured are now leaner and meaner than before. [

We benefit less than the other sports retailers from The World Cup. If the England team do well though there is a feel good factor that does help footfall. Hopefully customers will continue to follow the better brands. Overall this year we have found that footfall was down but conversion rates were up.”

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