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Robert Beirne

Designer, Duck And Cover

“The menswear market will be influenced by the VAT rise and ultimately the rise in prices to the consumer for autumn 11. As a brand, we’ve looked at these issues and decided not to reduce the quality or detailing of our garments. We are working closely with our factories to achieve the same quality and detailing that our customers expect while keeping our brand integrity intact. We’ve also [taken a hit on] margins for independent retailers to address the cost of the VAT rise, as we see independents as an important part of the UK fashion industry.”

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