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Robert Bready

Trading and product director, Asos

“The key challenges in 2011 will come from external economic forces, consumer confidence and raw material costs. Far East manufacturing capabilities are changing rapidly and the VAT rise will have an initial hit on customers. Costs will continue to rise and businesses need to be clever about what they source from where - Asos has just partnered with a UK factory to start the process of bringing production back home.”

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