Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Robin Terrell

Executive director, multichannel and international at department store chain House of Fraser

“I think where mobile is going to play an even bigger role is in a physical environment. Consumers are now using things like Google Product Search to find products and compare prices. So rather than just a basic mobile-optimised website, we’re going to start to see the mobile phone used as a device in the physical space to drive a richer and better customer experience.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.